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              "text" => "<p><b>Held 26th May 2023 at The Pullman Hotel, King George Square, Brisbane</b></p><p>The QCPA annual conference and award night attracted 134 guests from throughout our 59 member base plus interstate guests.   We were honored and delighted to welcome Queensland Premier and Minister for the Olympic and Paralympic Games Annastacia Palaszczuk MP who opened our 115th Annual conference on Friday morning.</p>"
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              "text" => "<h2>2023 Award Winners</h2><h3>Best Locally Produced Print Advertisement</h3><p><i>Judge Renee White</i></p><h4>Overall Judges Comments</h4><p>When judging this category, there were a substantial number of entries and I was looking for advertisements that grabbed my attention straight away, just like a reader would when reading the paper. Our readers need to have their attention caught in an instance through creative catch phrases, clean but effective layouts, different colours and imagery. Many of the entries were well designed and you can see the effort put into creating them but some adverts had too much information.</p><p>From an experience point, I was judging not just on the look of the advert but on the creativity and selling of the sales message. There were many aesthetically pleasing adverts with great imagery, colour and followed the design principles of an effective advertisement but they lacked that point of difference to stand out through creativity to present the sales message.</p><p>The winning advertisements were very well designed and were able to demonstrate that next level of creativity. They were able to use minimal imagery and text but sold their message in volumes.</p>"
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              "text" => "<h3>Best Locally Produced Print Advertising Campaign</h3><p><i>Judge Renee White</i></p><h4>Overall Judges Comments</h4><p>It was a pleasure to judge the Best Locally Produced Print Advertising Campaign. There were many great ideas presented. The top three winners were the standouts because they followed a simple design formula with brand consistency and focusing on one particular target per advertisement. The overall standard of the entries supplied were of a very high quality. You can see the level of care and effort in producing the campaigns.</p><p>Unfortunately, there were many entries that had only supplied one advertisement in the campaign making it hard to judge the reinforcement of the message and strength of campaign. It would be beneficial to enter the 3+ advertisements to support the entry.</p><p>A special mention to Bundaberg Today for the “On the Tongs” advert. A very appealing, creative advert design with a catchy headline which was backed up by a photo of the real estate agency with a pair of tongs. Very clever. It would have been great to see the other advertisements in the campaign.</p><p>Another special mention to The Canungra Times for the My Country Escape advert. It had all the elements of a winning advertising campaign and was beautifully designed but would benefit from the template being reversed with the business details at the bottom of the design.</p>"
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              "text" => "<h3>Best ROP Newspaper Feature/Supplement</h3><p><i>Judge Pascale Budge</i></p><h4>Overall Judges Comments</h4><p>An excellent variety of local topics covered in this large section some diving into much more detail than others. It was great to see lots of strong features in this category. Generally, well written and interesting editorials, engaging stories and supported by relevant advertising.</p><p>Keep in mind that captions are a very important part of the story, finer detail gives you greater insight into the picture. Advertising was strong and relevant across majority of entries. In some of the pictorial features the great designs could have been complimented with editorial giving greater strength, depth and insight.</p>"
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              "text" => "<h3>Best One Off or Regular Print Commercial Feature</h3><p><i>Judge Pascale Budge</i></p><h4>Overall Judges Comments</h4><p>A wide variety of topics and sizes in this section. It was lovely to see so many local businesses getting behind these features. A strong sense of community connection really came through in all of the entries, with engaging stories and relevant photography. Overall advertising was well targeted to the feature themes and businesses would have benefitted from being involved.</p>"
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                <h3>Best Printed Community Advertising Promotion</h3><p><i>Judge Andrea Graham</i></p><h4>Overall Judges Comments</h4><p>The support for local communities by newspapers was impressive. There were some very detailed and well thought out campaigns. While some entries were not well supported by advertising they certainly sent their message to the readers. There was some over-use of strong colors making details \n
                harder to read while others had very clean creative layouts.</p><p>It is so important for our industry to have a strong presence in these community events. Overall, some great ideas. Well done.</p>\n
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                <h3>Best Printed House Advertisement or Promotion</h3><p><i>Judge Rob Duffield</i></p><h4>Overall Judges Comments</h4><p>This category, as was the case last year, showcased a high-quality selection of very well executed in house advertisements and promotions from Queensland members. It was pleasing to see the wide-ranging creative ideas produced. From a very innovative digital concept to localized subscription promotions and 25 words or less reader competitions the ads and promotion concepts were well researched and written and had real impact.\n
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                Many of the ideas and concepts can be easily replicated by regional news media entities across regional Australia.  Well done Queensland members!  Keep up the good work. This is a category that is often not given the credence it deserves.</p>\n
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              "text" => "<h3>Best Special Publication</h3><p><i>Judge Andrea Graham</i></p><h4>Overall Judges Comments</h4><p>Overall, there were some excellent entries in this category. A great range of publications from well-designed local maps and calendars to promotions and of local events.</p><p>It was pleasing to see so many community-focused publications. The Sunshine Coast’s Seniors Today and the Burnett Bridal Guide and CQ Wedding expo covered almost every topic and the advertising was very relevant to the theme. Real Estate and local shows were well represented with some classy publications. Special mention to CQ Today’s Rockynats News, Warick Today’s Leyburn Sprints, Longreach Leader’s Enrolments Guide. There was a strong number of such good quality publications.</p><p>The Gympie Floods publication gave back to the community with part of their sales going back to the flood victims. The photos were amazing. It was certainly a publication that would tug at many hearts. A sad, but lovely tribute.</p><p>Love the work of the Queensland publishers. Keep up the great work.</p>"
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              "text" => "<h3>Best Editorial Campaign</h3><p><i>Judges Alison McAdam and Kristy Hess</i></p><h4>Overall Judges Comments</h4><p>There were many important community issues covered in the submissions for this category, including bank branch closures, council misspending, domestic violence and protecting sacred sites. The campaigns that stood out where those that focused on very local issues where the masthead was one of the only avenues the community could turn to to amplify their message. While there were many good examples of series of stories that reported on an issue, the strongest entries in this category were those that took a proactive approach and had planned a clear campaign strategy.</p>"
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              "text" => "<h3>Best Single Story by an Individual Journalist</h3><p><i>Judge Peter Owen</i></p><h4>Overall Judges Comments</h4><p>A total of 24 journalists entered this category, nearly half of whom submitted the full allowance of four stories. In the main, the quality of entry was disappointing – many journalists seemingly believing the length of their articles to be an indicator of their worth. There is nothing admirable about writing 1000 words on a subject that warrants no more than 150.</p><p>It was also disappointing to read so many entries with incorrect punctuation, grammatical errors, unnecessarily capped words, poor sentence construction and, often, dull prose – particularly in stories that these journalists considered to be their best.</p><p>There were, however, a handful of outstanding entries – tenacious, investigative reporting that threw a spotlight on a corporate cover-up; a journalist’s beautifully written, moving tribute to her deceased father; a wonderful account of a man’s horseback trek around Australia that is so inspiring it could actually change readers’ lives; and a remarkable, graphically told story about a woman recovering from life-threatening injuries.</p><p>There just weren’t enough of them.</p>"
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              "text" => "<h3>Journalistic Excellence for an Individual Journalist</h3><p><i>Judge Peter Owen</i></p><h4>Overall Judges Comments</h4><p>There’s a considerable gulf between the best and worst of the entries in this category. Many entrants submitted work that was verbose and rambling and contained material that was repetitive and often irrelevant. But there were a handful of entries that ticked most of the boxes.</p><p>Though it’s not always appreciated in some areas of contemporary media, the ability to tell a story well is, and always will be, at the heart of good journalism. Story telling is the very essence of our craft and should be encouraged and applauded.</p><p>It was a pleasure, therefore, to review the work of Wendy Creighton and Phil Jarratt, whose long but compelling stories about a horseman making a four-year trek around Australia, and the background to a woman who stole $600,000 from a Noosa restaurant, were packed with interest, and a pleasure to read.</p><p>Tahlia Facer submitted an entry that indicated she is a journalist of fierce determination, unafraid to take on councils, governments and anybody in authority, in the pursuit of justice and in her community’s best interests.</p><p>Any of those three would be a worthy winner, but it was not possible to go past Brian Bennion’s entry. In a series of stories, he went into bat for a group of indigenous Australians concerned that a developer would build on sacred burial grounds, and railed against a council seemingly obsessed with spending money on itself, and keeping quiet about it.</p><p>It was good, old-fashioned journalism that demonstrated meticulous research, unwavering commitment to the story, and confirmed the role of a newspaper to uphold the interests of the community, and fight for the underdog.</p>"
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              "text" => "<h3>Marketing Campaign of the Year</h3><p><i>Judge Ben Ready</i></p><h4>Overall Judges Comments</h4><p>“The high level of creativity and technical execution across all entrants made this category a pleasure to judge. Each campaign was unique and clearly developed to reflect the target audience and community. The results achieved were exceptional given the sometimes limited resources available. Thinking outside of the box and taking risks is the key to success of any advertising campaign. One of the entrants (Mackay Life) was a great example of how this risk taking can have huge rewards and help a campaign exceed even the highest expectations.”</p>"
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              "text" => "<h3>Overall Journalistic Team Excellence Award for a Newspaper</h3><p><i>Judge Peter Owen</i></p><h4>Overall Judges Comments</h4><p>Too many newspapers published stories that were too long – grey slabs of daunting text, often appearing below a single deck of headline - that do little to encourage the reading of them.</p><p>If our aim is to engage our readers then give ourselves a chance by offering a wider selection of stories, covering diverse interests. We cannot do that if we’re dedicating whole pages to a single item. We’re devoting too much space to too few stories, and we’re not injecting the human element into enough of them. Rather, our reporting is generally dull and institutional.</p><p>Our journalists are clearly working very hard to cover their patch and their endeavour cannot be faulted. But it takes no more time – or, perhaps just a tiny bit more - to craft a story with an interesting angle, write an intro with an element of intrigue, and construct a piece that flows seamlessly from paragraph to paragraph, with the certain outcome of attracting greater readership.</p><p>And let’s try to present pages that are interesting to behold, with a focal point that commands readers’ interest, a headline that grabs their attention; and with a hierarchy that allows them to easily navigate the page.</p><p>If anyone thinks that’s impossible in today’s frantic newsroom, where everyone’s overworked, just take a look at what the team at The Mareeba Express is attempting – and largely achieving - with every issue of its award-winning newspaper.</p>"
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              "text" => "<h3>Young Journalist of the Year</h3><p><i>Judge Kristy Hess and Alison McAdam</i></p><h4>Overall Judges Comments</h4><p>The standard of entries in this category is evidence that, across Queensland, there is a network of young journalists with a passion and skill for news reporting. They are to be praised for their ability to produce quality content in times when quantity is often a necessity too.</p>"
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              "text" => "<h3>Best Community or Portrait Picture</h3><p><i>Judge John Wilson</i></p><h4>Overall Judges Comments</h4><p>The photographic skill level displayed in this category was generally moderate to low and probably a reflection of the lack of traditional press photographers being employed to do the work.</p>"
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                <h3>Best Online Digital Presence</h3><p><i>Judge Rohan Gosstray</i></p><h4>Overall Judges Comments</h4><p>There was a range of initiatives from flip books and creative use of digital platforms. They were judged on how well each entry promoted their brand, in print and on the internet.\n
                Some newspapers showed that they had attracted strong audiences on Facebook and other social media, and it would have been useful (and most important) to show in your analytics how many users had come from these mediums to the website or flip book and how much it had grown over time.\n
                Some entries encouraged interaction and used surveys which would also help them obtain unique content for their publications. A recommendation would also be to use the new artificial intelligence public platforms to generate some ideas on how you can use social media to promote yourself and develop your own strategy.</p>\n
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              "text" => "<h3>Best Free Newspaper</h3><p><i>Judge Rohan Gosstray</i></p><h4>Overall Comments</h4><p>All free newspapers balanced the commercial reality of making space for good pictures and stories while still maintaining a good mix of supportive and relevant local advertising. Many publications had very solid trade sections and great support from a range of business categories.</p><p>These were high-quality entries, that matched both their geographic markets and communities of interest.</p><p>In many cases the value of the publications to both readers and advertisers was extended online with digital flip books, unique online content and a digital advertising directory leveraging the local presence of the masthead.</p>"
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              "text" => "<h3>Best Paid Newspaper</h3><p><i>Judge Rohan Gosstray</i></p><h4>Overall Judges Comments</h4><p>Good local story counts across the board, all publications were backed up with significant online presence and the printed editions had very strong cover prices. Indicating a strong conviction in the quality being produced.&nbsp;</p><p>Local advertising told its own story and demonstrated how important local produce and services are to the community, encouraging locals to “buy local” and most publications had solid real estate sections and healthy classified sections creating more value for readers.</p><p>As many of the publications were from the same publishers, a distinction was made by identifying which publications carried the most locally focussed stories with supportive pictures and innovate sections.</p>"
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      "title" => "QCPA 2022 Media Excellence Awards"
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              "text" => "<p><b>Held 27th May 2022 at The Pullman, King George Square, Brisbane</b></p><p>QCPA’s 2022 Media Excellence Awards attracted a great response from members across print and online journalism, advertising, photography and publishing and 128 guests enjoyed an exciting Awards night at the Pullman King George Square Hotel on Friday, May 28. The Awards were held in conjunction with the Association’s 114th annual conference.</p><p>Click the image below to view the QCPA 2022 Media Excellence Awards presentation.</p>"
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              "text" => "<h2>2022 Award Winners</h2><p>Images of QCPA 2022 Media Excellence Awards placegetters will be displayed shortly but in the interim see winners of each category with judges comments.</p>"
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              "text" => "<h3>Best Locally Produced Print Advertising Campaign</h3><p><b>35 entries</b></p><p>It was fantastic to see such high participation levels with hundreds of entrants from all over Queensland obviously taking enough pride in their work, to submit it to be judged. One of the judging criteria that scored consistently high marks was ‘likelihood of desired effect for the advertiser’. It is clear that    everyone is doing a good job for their clients.</p><p>It was fantastic to see such high participation levels with hundreds of entrants from all over Queensland obviously taking enough pride in their work, to submit it to be judged. One of the judging criteria that scored consistently high marks was ‘likelihood of desired effect for the advertiser’. It is clear that    everyone is doing a good job for their clients.</p><p>The ads that make the viewer emotionally connect, the ones that make them smile, laugh or feel enough to want to read on and respond, are the ones that ended up scoring highest and that are being awarded this year.</p><p>In many cases, these ads were for pretty ‘unsexy’ products that enticed the creators away from simply saying “this is our product”, to instead representing the benefit of the product in a more visually compelling way. Or, they were for smaller ad spaces that forced the creators to simplify the messaging and try to be more visually dramatic and conceptually potent.</p><p>The end result was that these were the ads that stood out and won the judges’ favour, just as they would the target market reading the newspaper, and rose to the top of what was an otherwise very tightly-contested field.</p><p>Congratulations to the very worthy winners… and well done to you all.</p>"
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                <h3>Best Locally Produced Print Advertisement judged by Rem Bruijn</h3><p><b>84 entries</b></p><p>It was\n
                fantastic to see such high participation levels with hundreds of entrants from\n
                all over Queensland obviously taking enough pride in their work, to submit it\n
                to be judged. One of the judging criteria that scored consistently high marks\n
                was ‘likelihood of desired effect for the advertiser’. It is clear that&nbsp;&nbsp;&nbsp; everyone is doing a good job for their\n
                clients.</p><p>So with\n
                this base level of professionalism, the criteria that elevated the winners\n
                above the pack were more around ‘creativity and originality’ and ‘layout and\n
                visual appeal’. From the judges perspective, these areas present the biggest\n
                opportunity for you to gain an advantage for your clients. </p><p>The ads\n
                that make the viewer emotionally connect, the ones that make them smile, laugh\n
                or <i>feel</i> enough to want to read on and respond, are the ones that ended\n
                up scoring highest and that are being awarded this year. </p><p>In many\n
                cases, these ads were for pretty ‘unsexy’ products that enticed the creators\n
                away from simply saying “this is our product”, to instead representing the\n
                benefit of the product in a more visually compelling way. Or, they were for\n
                smaller ad spaces that forced the creators to simplify the messaging and try to\n
                be more visually dramatic and conceptually potent.</p><p>The end\n
                result was that these were the ads that stood out and won the judges’ favour,\n
                just as they would the target market reading the newspaper, and rose to the top\n
                of what was an otherwise very tightly-contested field.</p><p>Congratulations\n
                to the very worthy winners… and well done to you all.</p>\n
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              "text" => "<h3>Award for Best Newspaper Supplement Insert or Best Special Publication judged by Renee White</h3><p><b>33 entries</b></p><p>I thoroughly enjoyed reading the submitted special publications. There was a great mix of creative ideas, styles, layouts and formats. All publications on their own were standouts and you could see the passion put into all these publications.  When choosing the winners, I was looking for publications that caught my attention with an attractive cover and innovative ideas. Shout out to the South Burnett Today for a beautiful cover for their magazine, Savour, and GCM News for a well designed commemorative edition of the Maleny Show Society 100 years. I loved the use of small booklets (almost pocket sized) so readers can easily use and carry them i.e. The Lockyear &amp; Somerset Independent Property Guide and Warwick Today’s Warwick Rodeo guide.</p><p>A few special publications had very busy layouts which were not aesthetically pleasing and hard to read.</p>"
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              "text" => "<h3>Best One-Off or Regular Print Commercial Feature judged by Renee White</h3><p><b>50 entries</b></p><p>A difficult category to judge as there was a high calibre of entries but obviously some clear standouts. What I was looking for as I was judging was creativity and attractive layouts which were well supported with advertising, as let's face it, they are opportunities to drive great revenue for our publications. The difficulty with advertising features is to make them engaging to readers whilst still providing commercial information and satisfying the advertiser. However, whilst reading the features I could definitely see the talent and creativity from the journalists.</p><p>The straps and creativity of the layouts were fantastic. For example, the Naidoc Week, Meet your Local and Racecourse to the River feature were very well laid out. Vibrant and colourful, and all creatively written.</p><p>Feedback: I noticed in some features there were no captions accompanying the photos. Whilst they can spoil a layout I feel they are important as our publications are historical records and when looking back in 20 years time it would be good to know the name of the people featured.</p><p>Well done to everyone!</p>"
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                <h3>Best Printed Community Advertising Promotion judged by Rob Duffield</h3><p><b>31 entries</b></p><p>The BEST PRINTED COMMUNITY ADVERTISING PROMOTION Award was\n
                wholeheartedly embraced by Queensland Country Press titles with a huge number\n
                of entries received. The category featured a plethora of high standard,\n
                creative entries. All entries were worthy of participation in the category. It\n
                was so fantastic to see the enthusiasm and thought that had gone into promotion\n
                and marketing across Queensland titles. The resilience of the newspapers and\n
                determination to forge ahead with promotions amidst the COVID pandemic also\n
                needs a special mention. </p><p>There were some outstanding entries in this category with\n
                the very detailed and informative Burnett Today ‘Sexual Violence Awareness\n
                Month’ taking out the top position. This was one of the best pieces of health\n
                wellbeing promotion I have ever seen. Noosa Today’s ‘We are Vaccinated, are\n
                you?’ was another outstanding promotion which was published at a crucial time\n
                during the health emergency.</p>\n
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              "text" => "<h3>Best Printed House Advertisement or Promotion judged by Rob Duffield</h3><p><b>16 entries</b></p><p>The BEST PRINTED HOUSE ADVERTISEMENT OR PROMOTION was another award category which attracted a wide variety of entries from Queensland members. The Lockyer &amp; Somerset Independent dominated this category taking out the three top award placings. Their dominance didn’t diminish the standard of the other entries in any way, either. All entries were worthy. The points raised in the Best Community Promotion Award are also relevant in this category. It was a delight to see House Advertisement’s / Promotion treated seriously and utilised by Queensland regional newspapers. So often, house advertisements / promotion has been an afterthought for regional news titles. Congratulations Queensland members. The Independent’s TLSL Community Promotion took out the top award with their novel ‘Independent Great Shed Giveaway’ taking out the second spot.</p>"
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                <h3>Best ROP Newspaper Feature/Supplement judged by Renee White</h3><p><b>45 entries</b></p><p>There was a range of creative advertising features in this\n
                category covering many different focuses from sporting clubs, local festivals\n
                and events, commemorative days and addressing community issues. Most features\n
                had substantial paging and were well supported with advertising. Most\n
                submissions also were well designed with creative banners, coloured backgrounds\n
                and well designed pages which captured the attention. However, there were a\n
                handful of features mainly filled with social pictures. These features would\n
                have elevated if supported with some editorial coverage to provide more\n
                information and break up the pages.</p><p>Well done to all publications. There were many creative\n
                ideas and different advertising styles, such as the Women in Business features\n
                which provided a picture and brief story in a structured manner which provided\n
                a nice change from the traditional advertising and editorial stacks mostly\n
                used. It would be good to see what other creative styles and out-of-the-box\n
                ideas the teams can come up with next year. The winner in this category was\n
                easy to choose as it was an innovative idea to turn an editorial focused story\n
                into an advertising feature and as a keep-sake something readers will keep.</p>\n
                """
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                <h3>Best Editorial Campaign judged by Celine Foenander</h3><p><b>21 entries</b></p><p>Regardless of whether your publication is in a semi-urban\n
                centre, regional town or in a rural or remote location, you share common\n
                ground. You are all really connected to the communities for which you write.</p><p>The beauty of a community campaign is knowing your audience\n
                and being ready to advocate on their behalf.</p><p>This can be a tricky category (particularly to judge). What\n
                defines a campaign and how do you measure the success of your work? Well, have\n
                a purpose and be persistent to get a result or an answer to a question. </p><p>Many of you did just that.</p><p>For those of you aiming for the Editorial Campaign crown\n
                next year please pay close attention to your timeline submission/supporting\n
                statement. It’s your pitch to explain why your community needed this campaign.\n
                Unfortunately, no-one hit the brief this year. This formed part of the judging\n
                criteria so vital points went begging.</p>\n
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              "text" => "<h3>Excellence Award for Digital Innovation judged by Robert Whitehead</h3><p><b>Only one application for this category</b></p>"
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              "text" => "<h3>Journalistic Excellence Award for an Individual Journalist</h3><p>An absolute pleasure to have the privilege of reading the entries in this section. Based on the number of entries and standard displayed, journalism in regional Queensland is well and truly alive. A terrific representation of reporting from the entries with features, hard news and everything in between.</p><p>Every entry deserves high praise for writing about the issues that matter to their communities and importantly, giving their communities a voice.</p>"
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                <h3>Overall\n
                Journalistic Excellence Award for a Newspaper judged by Dr Kristy Hess &amp;\n
                Alison McAdam</h3><p><b>10 entries</b></p><p>It is incredibly comforting to pick up a newspaper that is\n
                full to the brim with local content. Content that reflects the public issues of\n
                the day, captures the social and cultural milestones and events and leads a community\n
                for the benefit of all who see themselves a part. So many of the entrants in\n
                this category did just that, showing that quality local news is indeed alive\n
                and strong in Queensland.</p>\n
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              "text" => "<h3>Award for Young Journalist of the Year judged by Dr Kristy Hess &amp; Alison McAdam</h3><p><b>14 entries</b></p><p>We were delighted and inspired by the quality of the entries in this category. There is much national attention on the need to attract new cadets and young journalists to work in local newspapers and these awards show just how talented and dedicated reporters are across the Queensland Country Press Association.</p>"
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                <h3>Best Community or Portrait Picture judged by Ian Osterman</h3><p><b>40 entries</b></p><p>Excellent entries made judging an enjoyable challenge.\n
                This is an area of photography where the artistic talents of the people holding the camera are given a chance to shine.\n
                It is an opportunity photographers should relish.\n
                I would encourage them to think creatively and use natural props around them to their advantage.</p>\n
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